In an era where digital marketing is more competitive than ever, Artificial Intelligence (AI) has emerged as a game-changer.
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Email Marketing Best Practices: Crafting the Perfect Subject Line
In the crowded inboxes of today’s digital landscape, crafting the perfect subject line can make the difference between your email being opened or ignored. A compelling subject line not only grabs attention but also sets the tone for your message, influencing open rates and engagement. Here’s a guide to mastering this crucial element of email…
How to Create a Winning Content Marketing Strategy
A well-crafted content marketing strategy not only helps in building brand awareness but also in driving customer engagement and conversions.
Leveraging Social Proof in Your Marketing Strategy: A Comprehensive Guide
In today’s crowded marketplace, where consumers are inundated with options and opinions, social proof has emerged as a powerful tool in marketing. Social proof, the concept that people rely on the actions and opinions of others to guide their own decisions, can significantly influence consumer behavior. Here’s how to effectively leverage social proof in your…
How to change the preview image For a Web page
We share links all the time. On various social media platforms. The preview images may not always be in our control. But whe we share links from our own website/blog, you may want to choose a different image from the default as your preview image. All it takes is one line of code in the…
A Silver Lining in the Cloud for African Startups
Access to markets has always been a major barrier for entry-level technology startups. It’s little wonder that many startups have failed, not because of the skill set (or lack thereof) of the founders or because of the validity of the product, but more due to an inability to find their place in the market. This…
NIGERIA FIRST PROJECT: WHY NIGERIA MUST MOVE FROM THE OLD ORDER TO THE NEW
Nigeria First is a nationwide movement of concerned Nigerians who believe in a shared vision of a more prosperous Nigeria. The movement seeks to mobilize the people and resources our dear nation needs to address our common challenges. The movement includes Nigerians of various social strata, religious and educational backgrounds who understand that we as…
What Linda Did
I couldn’t stop thinking about @sijinius’s blog post telling Nigerian entrepreneurs that its ok to fail. Sijinius touched on some truths that every entrepreneur should keep in mind at the beginning (or during) any project. He however trivialized a point that I think cannot be overemphasized. It is that Linda Ikeji is a success in an…