My musings on tech, communication and politics
Google Analytics 4 (GA4) represents a significant evolution in Google’s analytics platform, designed to provide more sophisticated insights into user behavior across websites and apps. As businesses and marketers transition from Universal Analytics (UA) to GA4, understanding the key features and changes is crucial for leveraging the full potential of this advanced tool. Here’s what…
Off page search engine optimization complements the efforts you make on-page and can have a huge impact on your results. Some activity can be counter-productive or just plain bad for your search ranking. Here are some of the top things to avoid doing in 2024. Avoiding these mistakes will help strengthen your off-page SEO strategy…
For most of us, the first place we go to look for an answer to any question is a search engine. This is particularly true when we are searching for a product or service to meet a need. This means that businesses that optimize to appear top of the page or at the very least on the first page of our search results are bound to convert more clients from search engines.
The trick is in the order. The above sentence was supposed to be the title this post. I thought better of it. A major reason for writing this blog is so that I can have a mind map or pool of knowledge I have come across in my work so I can refer back to…